Business ResetEmbeds

For accountants, advisers and the firms their clients trust

Tools your clients will actually use. On your site, in your colours.

A growing library of calculators and self-checks for businesses in trouble with tax, cash or creditors. Each one drops onto your website with one line, wears your branding, and sends the enquiry to you.

What it is
A library of calculators and self-checks for businesses carrying tax debt or heading towards insolvency. Built and kept current by a registered liquidator.
Who carries it
Accountants, bookkeepers, finance brokers, lawyers and advisers whose clients keep asking the same hard questions.
On your site
One line of HTML per tool, one code for your firm. Nothing to host, nothing to update, nothing that touches the rest of your page.
What it looks like
Your colours, your typeface, your firm's name on the button. Visitors see your practice, not ours.
Where enquiries go
An inbox you nominate. Yours, a colleague's, or ours if you would rather hand the matter on.

The library

One code for your firm. Every tool on the shelf.

One tool is live and 5 more are on the way. Anything added later works with the code you already have.

ATO debt calculator

Available now

Six ways to deal with the same tax debt, priced side by side, with a recommendation once the visitor says what they can afford.

For Business owners with a tax debt

In development02

Restructure eligibility check

In development

Whether a company can use the small business restructuring process, tested against the actual criteria, in about two minutes.

For Directors weighing up a restructure

Planned03

Director penalty exposure

Planned

What a director could owe personally for unpaid PAYG withholding, GST and super, and which of it can still be remitted.

For Directors and their accountants

Planned04

Is the company insolvent?

Planned

The indicators a court actually looks at, scored one by one, with a plain reading of where the company sits.

For Anyone unsure whether it is time to act

Planned05

Cash runway

Planned

How many weeks the business has at its current burn, and what changes when the tax falling due is included.

For Owners and bookkeepers

Planned06

What a liquidation costs

Planned

A fixed-fee estimate for a creditors' voluntary liquidation and what a director keeps, owes and walks away from.

For Directors considering closing the company

Not lead forms with a slider on them.

Every tool gives a real answer before it asks for anything. When the honest answer is to set up a payment plan and not call anyone, it says that. That is what makes people trust the button underneath, and it is why the enquiries that do come through are worth having.

Rates, thresholds and the restructuring assumptions are ours to keep current. When they change, every site carrying a tool updates at once, and yours never shows a stale figure.

For the clients you already have
A client with a tax debt has usually been avoiding the conversation. A tool on your site lets them price their position at eleven at night without ringing anyone, and arrive at the meeting having already faced the numbers.
For the clients you do not have yet
Someone searching for what to do about an ATO debt lands on a page that gives them a real answer. The enquiry that follows comes to you. The tool is the reason they stayed.
For the work you do not do
When the honest answer is a restructure or a liquidation, the tool says so and the hand-off is one click. You stay the trusted adviser. We do the formal appointment.

Try it

ATO debt calculator

Six ways to deal with the same tax debt, priced side by side, with a recommendation once the visitor says what they can afford.

Seen as

Open in its own window

As it appears on our own site. Enquiries come to us.

Live. Change anything, every figure recalculates.

Two steps. We do the first one.

  1. 1

    Send us your firm’s name, colours and the inbox that should receive enquiries. We set every tool up in your branding and send you one short code that works for all of them.

  2. 2

    Paste one line where the tool should appear. It fills the width it is given and sets its own height. Works on WordPress, Squarespace, Webflow or a page your developer built.

Ask for your version
The line, as Business Reset
<script src="https://atodebtoptionscalculator.com.au/v1/embed.js"
        data-calculator="ato-debt"
        data-theme="businessreset"></script>

The last value is your firm’s code and stays the same for every tool. The middle value picks the tool. Everything else is ours to look after.

For your web developer

Each tool runs inside an iframe, so nothing it does can reach your page, your cookies or your scripts. The one script tag stays under 3KB and only does two things: places the frame and keeps its height right.

If your site runs analytics, it can hear what the visitor does. Four events reach the host page as a br-embed CustomEvent. Try the tool above and watch them arrive.

To render into a particular element instead of where the tag sits, add data-target="#your-id".

  • embed_loaded

    The tool has appeared on the page.

  • calc_started

    The visitor changed the first input.

  • calc_completed

    A result is on screen. Includes the debt, the factors and the cheapest option.

  • lead_submitted

    The visitor asked to be contacted.

window.addEventListener('br-embed', function (e) {
  // e.detail = { event, calculator, theme, payload }
  gtag('event', e.detail.event, e.detail.payload);
});